LOS ANGELES, CA – DECEMBER 12, 2012 – Evolve Media Corp., an integrated digital media company, announced today the launch of INgage, a unique ad product that takes native advertising to the next level. As an ad platform, INgage compiles and semantically maps site content, making it easy for Evolve to build sponsored custom content modules that feel native to each publisher’s unique site design. Evolve has tailored its portfolio of sites to enable INgage, reaching more than 65 Million US comScore uniques to bring a truly scalable, customized, content-led advertising product to the market. INgage allows brands to reach men through its flagship male vertical, CraveOnline, and women through its female vertical, totallyher.
Unlike many IAB ads that can be subject to banner blindness, INgage surfaces up trusted content, native to each site and then presents it to consumers on-site in a format and environment that feels organic to the site. This results in a significantly higher level of engagement with the content and the sponsor’s brand assets. It creates a positive association between the advertiser and trusted content.
“For years Evolve has been delivering award-winning online advertising that contain custom, integrated, and advertorial elements,” said Brian Fitzgerald, President Evolve Media Corp. “INgage is the 2.0 version of native advertising, marrying consumer, content, and commerce in a way that integrates the brand into a trusted site, drawing the consumer into a content-led experience that is sponsored. INgage customizes this experience to feel endemic to each site and does so at scale and without being cost-prohibitive.”
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company focused on publishing, vertical ad sales and marketing services, and lastly video solutions. Evolve specializes in vertical publishing for men and women with its two flagship publishers, CraveOnline Media and totallyher Media. CraveOnline Media is the largest male lifestyle publisher and home to CraveOnline.com, GameRevolution and LiveOutdoors. While Evolve’s female vertical, totallyher houses theFashionSpot, Momtastic, and Teenspot. Springboard Video is Evolve’s video division, offering video publishing technology and scalable premium advertising solutions.
Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive superior results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 55 premium web destinations, reaching 300 million people globally each month.
For More Information:
Whitney Ashley
Director of Marketing Communications
(310) 449-1890 Ext. 8250
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Annie Carone
Sr. Public Relations Associate
(310) 449-1890 Ext. 8263
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