Hawaiian Tropic partnered with totallyher to bring the "Runway to Summer" to the masses! The Runway to Summer is an annual fashion show hosted by TheFashionSpot.com, at the W in Hollywood, CA.
In addition to Hawaiian Tropic sponsoring this popular offline event, they also received multiple custom videos, sampling opportunities, and were the exclusive sponsor of the digital coverage on TheFashionSpot.com and other select totallyher properties.
Features
- Custom video series
- Branded destination
- Offline event - Runway to Summer Fashion Show
- "Get the Look" Sponsorship
- Event image gallery
- Weather fashion finder
- Custom syndi
- Custom Overlay
- Aligning articles
- On-site sampling of product
- Sweepstakes